
As the new school year approaches, beloved Sesame Street characters Elmo, Cookie Monster, and Abby have joined forces with popular children’s content creator Ms. Rachel to produce three new educational songs.
The inaugural track, titled “This is the Way We Go to School Song with Ms. Rachel and Elmo,” guides young viewers through essential morning routines before heading off to school. These include getting dressed, eating breakfast, and brushing teeth. Two additional school-themed songs are slated for release later in the year.
These new musical collaborations will be featured on both the SESAME STREET YouTube channel and Ms. Rachel’s personal account, potentially reaching a combined audience of over 35 million subscribers.
Ms. Rachel launched her YouTube channel in 2019, initially to support her son, a visual learner. Drawing from her experience as a preschool teacher, she has rapidly expanded her brand over the past five years. In a single month last year, her content garnered over 400 million views, with her total view count now exceeding 7 billion.
Beyond her partnership with SESAME STREET, Ms. Rachel has also collaborated with other children’s entertainment entities such as The Wiggles and toy manufacturer Spin Master.
This YouTube collaboration underscores SESAME STREET’s commitment to engaging children through new media platforms, expanding beyond its traditional television format. Earlier this year, the show brought its characters to the Olympics, helping young viewers connect with the sporting event.
SESAME STREET’s chief marketing brand officer, Samantha Maltin, emphasized the alignment between the Olympics’ values and the show’s mission, stating, “The Olympics celebrates the best in sportsmanship and promotes kindness and respect, traits that are central to our mission to help children grow smarter, stronger, and kinder to build a better world.”
In November, the iconic children’s show underwent a format revamp to better cater to the evolving needs of today’s young audience.
Familyguide previously reported on these changes:
SESAME STREET is implementing significant changes for its upcoming 56th season.
Steve Youngwood, CEO of Sesame Workshop, explained, “With any change you have evolutions, and then you have things that are slightly bigger steps, while still staying core to who we are. We felt like this was a moment to step back and think bigger about how we evolve it.”
The most notable change is in the episode structure. Moving away from the familiar “magazine”-style format, episodes will now be divided into two main segments, with a new animated section in between.
Kay Wilson Stallings, executive VP and chief creative development and production officer for Sesame Workshop, elaborated, “It’s going to give us an opportunity to dive further into the narrative.” She added that this “reimagining” of SESAME STREET’s format will enable the show to deliver more “dynamic” and “sophisticated” storytelling.
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